STRATEGY AND PLANNING AGENCY

The process of planning is continuous. The defining and redefining of goals and objectives is never ending process which has to be undertaken by the agency. The process of planning & strategizing begins way before the ads are run and continues long after.

The agency usually meet with the client to define marketing & advertising objectives. After which the agency creates a proper strategy. Along with the approval of the client, this strategy becomes the basis of all future campaigns to be executed.